With my sitemap refined, I created some wireframes to create a tangible version of my design.

• 3 main task flows ( Find Attorney, Video with Attorney, Post Your Case)

• Co-existing hierarchy

• Tabs used has main navigation pattern to reduce cognitive load

Using these wireframes as a guide, I created paper prototypes to create an interactive version of my design I could user test.

Altered from previous iteration:

• Navigation tabs located at top

• Horizontal array grid of 3x3 featuring attorneys with only a picture and minimal information under

• Menu navigation added to upper left

• Profile settings added to upper right.

User Testing showed multiple points in the design where people struggled.

Altered from previous iteration:

• Scrolling date selection —-> Expanding Calendar date selection

• Visual elements added to tabs to distinguish each one

• Onboarding incorporated into design

Further testing of my mid-fid prototypes lead to other enhancements.

Altered from previous iteration:

• Accessibility considerations (color testing, alt text added to images, transcripts to important parts of design, etc.)

• Color, interactions, and emotional design considerations added to design

• Fewer featured attorneys with much more information about each one available from home screen

• Added badges that highlight unique attorney qualifications (children advocate, lgbtq+ friendly, etc.)

It always surprised me how bountiful the user testing sessions were. Regardless of the small participant pools and my limited experience, I left each session with a clear understanding of somethings that worked and some that didn’t.

My initial research and competitive analysis was very convincing of the fact that this was a viable product and a space that people really needed help in. Although some of the typical constraints that a project would normally have were fabricated, the problem and my potential solution were very real to me. 

I noticed that a lot of the progress being made was from the testing sessions. Once I got past the paper prototypes, I kept ideating features further and always building them out in digital format. I would spend a lot of time fleshing something out only to test it and see something didn’t work. In the future I will spend more time with low-fid prototype testing before moving on to higher resolution designs. 

My UI combines material and IOS frameworks and I think it makes the UI look slightly outdated. I kept finding design elements from different frameworks that worked better in regards to UX (Material.io expanding calendar vs IOS scrolling date selector, for example) but I think the overall effect on the UI isn’t positive.

I found myself prioritizing unimportant aspects of the design and altering already tested elements in order to get said aspects to work. I would eventually catch on to the fact that I was doing this and had to spend time course-correcting. I spent a long time, for example, trying to get the entire design to have a neumorphic look but it was really not working. 

A lot of the constraints I put on this project were focused on the user as the dominate stakeholder. In order to move the project forward, a more developed marketing strategy and development constraints would be required. Armed with a marketing plan and development plan, I would be able to iterate on the design and make other stakeholders key components like I have with user.

Testing would be required of the first live version to see if KPIs that were set in the beginning of the project are being met.

I would love to develop the UI of the design even further while adding or fixing features that live users brought attention to.